Recording Customers’ Zip Codes Violates California’s Song-Beverly Credit Card Act
On February 10, 2011, the California Supreme Court ruled in Pineda v. Williams-Sonoma Stores, Inc., S178241, that a customer’s ZIP code is “personal identification information” under California’s Song-Beverly Credit Card Act[1] of 1971. Therefore, retailers in California cannot ask a customer to provide a ZIP code at purchase…